A Morning with HF Coors and the You Can’t Sell a Secret Campaign
This morning started right. I poured a cup of coffee from an HF Coors mug and picked up the Phoenix Business Journal to check out our fall print ad from the marketing campaign, You Can’t Sell a Secret. Seeing the fall print ad in print reminded me why strategic storytelling matters so much.
At the heart of that work is KB Woods Public Relations, a Scottsdale agency founded in 2010 by Keith Woods. Keith created KB Woods as a solution for businesses that wanted to outsource their media and PR departments to a third-party expert. Before launching the agency, he built more than 25 years of experience in broadcast radio and television. He brought that expertise directly into the services KB Woods offers today. Our agency played a crucial role in creating the compelling fall print ad.
Over the years, the agency has helped organizations amplify their message through publicity, social media management, and video PR. We work with clients across industries to help them expand visibility, build engagement, and connect meaningfully with their audiences. The fall print ad serves as a perfect example of this impactful outreach.
In 2013, the agency launched its sister company, Handstage, a digital media production agency focused on cinematic video content. Handstage produces videos for broadcast, online platforms, and theatrical release. In addition to corporate video storytelling, Handstage creates and distributes radio shows and podcasts for both broadcast and online audiences. We emphasize high‑quality production that helps clients communicate with clarity and impact.
To learn more about what we do and to see examples of our work, including our fall print ad, visit kbwoods.com/PBJ.
