Strategic Marketing & PR for Automotive & Aftermarket Brands
Fuel your growth with multi-channel marketing, cross-promotions, and high-impact PR built on 20+ years of regional, national, and broadcast auto industry experience.
Proven Automotive Industry Expertise
We don’t learn the automotive space on your dime. Our track record spans OEM dealer associations, national aftermarket retail, motorsports franchises, and specialty auto lending – including work with:
- OEM & Regional Dealer Groups: Arizona Ford Dealers Association
- Retail & Aftermarket Powerhouses: NAPA Auto Parts, Valvoline
- Motorsports & Racing: Phoenix Raceway, Indy Racing League (IRL), Regional Sprint Car Teams
- Specialty Auto Finance: Woodside Credit (Luxury & Collector Car Financing)
- Powersports (Beyond Four Wheels): Suzuki Motor of America – Motorcycle/ATV Division
From dealership floors to the racetrack – and everything on two wheels or four – our automotive experience runs deep.
Challenges KB Woods Solves for Automotive & Aftermarket Brands
The Top Roadblocks Facing Dealerships, Aftermarket Retailers, and Service Centers Today.
Leaving Co-Op Dollars on the Table
Manufacturer co-op funding comes with strict compliance requirements, and many dealers and aftermarket brands don’t capture what’s available – or risk clawbacks when they do. We structure, execute, and submit co-op-eligible campaigns to ensure every dollar is fully captured and properly documented.
Declining Showroom & Service Bay Traffic
Digital intent doesn’t always translate into foot traffic. We combine hyper-targeted paid media, geofencing around competitor lots and service centers, and CRM-driven follow-up to turn online interest into showroom visits and booked service appointments.
Inconsistent Online Reputation Across Locations
A single bad review cycle can stall inventory turn and service retention. We deploy automated review collection, active monitoring, and proactive reputation management to keep your rating strong across every location and platform.
Disconnected CRM & Lead Follow-Up
Leads go cold when follow-up isn’t automated and consistent. We integrate with leading automotive CRMs to build reactivation campaigns, service reminders, and lifecycle nurture sequences that keep customers engaged from first inquiry through trade-in.
Generic, One-Size-Fits-All Advertising
Dealer group and regional co-op templates often produce forgettable creative. We build broadcast, digital, and cross-promotional campaigns – backed by 20+ years of national and regional automotive experience – that stand out in a crowded local market.
Limited Reach Beyond Traditional Auto Marketing
Relying only on traditional dealer marketing channels caps your growth. We bring cross-market partnerships with sports teams, motorsports events, and regional brands to expand your reach and generate earned media beyond typical automotive advertising.
Difficulty Proving Marketing ROI to Ownership or OEM Partners
Without clear attribution, it’s hard to justify marketing spend to dealership ownership or OEM regional teams. We provide transparent reporting that connects campaign activity directly to leads, store visits, and revenue.
Our Automotive & Aftermarket Marketing and PR Services
- Digital Marketing and SEO for Dealerships, Aftermarket Retailers, and Service Centers
- Co-Op Advertising Management and Compliance
- CRM Integration and Customer Lifecycle Marketing
- Public Relations and Cross-Market Promotions
- Reputation and Review Management
- Traditional and Broadcast Media Campaigns
Sector Experience That Delivers
With experience supporting dealership groups, aftermarket retailers, and motorsports organizations, KB Woods understands how to navigate the fast-paced and highly competitive automotive marketplace. We help organizations drive showroom and service traffic, strengthen their brand, and deliver measurable results for ownership and OEM partners. Whether you are maximizing co-op dollars, elevating your brand, or managing high-stakes reputation communications, KB Woods brings the strategy, creativity, and experience to help you win in the market and on the lot.
