Marketing and PR Insights from KB Woods

Welcome to the KB Woods blog page, where we bring you the latest news and updates about our agency and the industries we serve. From client videos and behind-the-scenes photos to informative posts about digital marketing, video marketing, and public relations, our blog is a living diary of the KB Woods experience. Follow us on Facebook, LinkedIn, Twitter, YouTube, and Instagram for even more content. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us.

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Keith Woods and Phoenix Suns Ape smiling and doing thumbs up

KB Woods 2022 Video Showcase

KB Woods is a full-service marketing agency that specializes in public relations, video production, and digital marketing. In 2022, KB Woods produced a number of award-winning videos for some of Arizona’s most iconic brands, including the Fiesta Bowl, Fiesta Bowl Parade, Guaranteed Rate Bowl, Phoenix Business Journal, and Western Alliance Bank. These videos showcased the brands’ unique stories and values, and they helped to generate positive media coverage and increase brand awareness. Watch the complete series of views online at https://vimeo.com/handstage.

Recent KB Woods Posts

  • 1906 railroad accident that led to Ivy Lee creating the first press release.

Celebrating National Publicist Day: The Legacy of Ivy Lee

October 30th, 2023|Public Relations|

October 30th isn't just another day on the calendar. For those in the public relations and journalism sectors, it marks National Publicist Day, a day that commemorates a transformative moment in PR history. The History of Press Release In 1906, a tragic train derailment occurred near Gap, Pennsylvania, claiming 50 lives. Instead of shying away from the incident, Ivy Lee, a public relations pioneer working with the Pennsylvania Railroad, took an unprecedented

  • Keith Woods posting with KB Woods clients.

Building Authentic Connections in a Digital World

October 26th, 2023|Communication, Personal Relationship Development, Positive Attitude, Reputation Management|

In an age where interactions are often limited to likes, shares, and comments, building genuine relationships can seem challenging. The digital world offers many opportunities, but it also poses unique challenges in making authentic connections. The Power of Authenticity: By valuing feedback, brands show that they care about their audience's opinions and are willing to evolve based on their needs. Actively listening, on the other hand, is about being present in interactions

  • KB Woods employee shoot

The Impact of Professional Photography on Brand Storytelling

October 24th, 2023|Photography, Photography, Public Relations, Storytelling|

The visuals associated with a brand play a pivotal role in shaping its identity and narrative. A compelling image can convey emotions, tell a story, and leave a lasting impression on its viewer. For businesses aiming to make a mark, understanding the nuances of professional photography and its impact can be a game-changer. The Significance of Professional Photography: Emotion & Connection: A well-crafted image can evoke emotions, resonate with its audience, and

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