Marketing and PR Insights from KB Woods
Welcome to the KB Woods blog page, where we bring you the latest news and updates about our agency and the industries we serve. From client videos and behind-the-scenes photos to informative posts about digital marketing, video marketing, and public relations, our blog is a living diary of the KB Woods experience. Follow us on Facebook, LinkedIn, Twitter, YouTube, and Instagram for even more content. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us.
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KB Woods 2022 Video Showcase
KB Woods is a full-service marketing agency that specializes in public relations, video production, and digital marketing. In 2022, KB Woods produced a number of award-winning videos for some of Arizona’s most iconic brands, including the Fiesta Bowl, Fiesta Bowl Parade, Guaranteed Rate Bowl, Phoenix Business Journal, and Western Alliance Bank. These videos showcased the brands’ unique stories and values, and they helped to generate positive media coverage and increase brand awareness. Watch the complete series of views online at https://vimeo.com/handstage.
Recent KB Woods Posts
Media Relations: Building Trust and Nurturing Connections
In today's fast-paced media landscape, building trust and nurturing connections with journalists is paramount. For businesses and PR professionals, understanding the needs and preferences of the press can make all the difference in securing positive media coverage. Here are some key insights to consider: Know Your Audience: A recent Cision report revealed that 76% of journalists prefer news releases from brands. However, it's essential to ensure that your pitches align with the
Celebrating National Publicist Day: The Legacy of Ivy Lee
October 30th isn't just another day on the calendar. For those in the public relations and journalism sectors, it marks National Publicist Day, a day that commemorates a transformative moment in PR history. The History of Press Release In 1906, a tragic train derailment occurred near Gap, Pennsylvania, claiming 50 lives. Instead of shying away from the incident, Ivy Lee, a public relations pioneer working with the Pennsylvania Railroad, took an unprecedented
Building Authentic Connections in a Digital World
In an age where interactions are often limited to likes, shares, and comments, building genuine relationships can seem challenging. The digital world offers many opportunities, but it also poses unique challenges in making authentic connections. The Power of Authenticity: By valuing feedback, brands show that they care about their audience's opinions and are willing to evolve based on their needs. Actively listening, on the other hand, is about being present in interactions
