Marketing and PR Insights from KB Woods
Welcome to the KB Woods blog page, where we bring you the latest news and updates about our agency and the industries we serve. From client videos and behind-the-scenes photos to informative posts about digital marketing, video marketing, and public relations, our blog is a living diary of the KB Woods experience. Follow us on Facebook, LinkedIn, Twitter, YouTube, and Instagram for even more content. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us.
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KB Woods 2022 Video Showcase
KB Woods is a full-service marketing agency that specializes in public relations, video production, and digital marketing. In 2022, KB Woods produced a number of award-winning videos for some of Arizona’s most iconic brands, including the Fiesta Bowl, Fiesta Bowl Parade, Guaranteed Rate Bowl, Phoenix Business Journal, and Western Alliance Bank. These videos showcased the brands’ unique stories and values, and they helped to generate positive media coverage and increase brand awareness. Watch the complete series of views online at https://vimeo.com/handstage.
Recent KB Woods Posts
Unlocking the Potential of Internship Programs for Businesses
In today's competitive business landscape, well-structured internship programs provide organizations with a unique advantage. Beyond the acquisition of fresh talent and skills, internships can transform participants into passionate brand advocates. This article explores how internships, when strategically designed, not only benefit aspiring professionals but also amplify a company's brand and impact through the advocacy of enthusiastic interns. Defining an Internship Program What defines an exceptional internship program? It's one that immerses interns
The Power of Fun in Brand Marketing
In a world where news cycles are dominated by grim headlines, there's a growing appetite for lightheartedness in brand marketing. A nationwide survey, conducted on behalf of BML Public Relations + Digital by The Harris Poll, delved into this very sentiment. The findings? A whopping 85% of American consumers believe it's time for brands to reintroduce fun into their marketing campaigns. Crafting Fun Marketing Campaigns: Creative Strategies and Examples Fun isn't just
Media Relations: Building Trust and Nurturing Connections
In today's fast-paced media landscape, building trust and nurturing connections with journalists is paramount. For businesses and PR professionals, understanding the needs and preferences of the press can make all the difference in securing positive media coverage. Here are some key insights to consider: Know Your Audience: A recent Cision report revealed that 76% of journalists prefer news releases from brands. However, it's essential to ensure that your pitches align with the
