SEO Targets Are Still Moving: Top Trends to Watch in 2020
Phoenix, AZ | SEO Strategy, Digital Marketing, Content Optimization
Search engine optimization (SEO) is no longer just about keywords. In fact, as we moved through 2020, it became clear that better content, smarter linking, and intentional brand building are the foundations of a successful SEO strategy.
If you own a business, lead a marketing team, or manage a website, staying up to date with SEO trends is critical. Fortunately, Search Engine Journal (SEJ) compiled expert insights from 58 top SEO professionals to uncover the Top 10 SEO Trends shaping the industry in 2020.
From Keywords to Real-World Entities
One of the more forward-looking insights came from Bill Slawski, Director of SEO Research at Go Fish Digital. According to Slawski:
“The search of the future increasingly is about real-world objects. Google is finding ways to include entity-related information in search results through things such as augmentation queries. You can optimize entities that your site is about by improving how they appear in Google’s Knowledge Graph and making sure they show up in Knowledge Panels.”
This shift toward entity-based search means that brands and content creators need to focus more on context, clarity, and authority. It’s no longer enough to rank for keywords—you need to be recognized as a relevant, trustworthy source within your topic area.
What’s Working in 2020 SEO
According to the SEJ report and industry pros, here are some of the top SEO tactics and priorities:
- Publishing high-quality, long-form content
- Earning backlinks through PR and guest posting
- Improving technical SEO for site speed and mobile usability
- Optimizing for Google’s Knowledge Graph and featured snippets
- Creating a clear, consistent brand across channels
As search engines become more intelligent, SEO professionals must evolve their strategies to stay competitive.
Stay Informed with SEJ’s SEO Trends eBook
Alongside the article, Search Engine Journal has released a free downloadable e-book featuring the full list of trends, expert quotes, and actionable recommendations. It’s a must-read for anyone serious about staying relevant in search.
You can find the article and e-book at: searchenginejournal.com
Let KB Woods Help You Improve Your SEO Strategy
At KB Woods Public Relations, we help clients create optimized content, build quality links, and elevate their brand visibility online. If your SEO strategy needs a refresh—or if you’re not sure where to begin—we can guide you.
📞 Call (602) 281-3883 for a complimentary PR and marketing review
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