Publicity for your business can be very helpful in building credibility and awareness. A real news story is an implied endorsement of your business, whose cost is much less than with paid advertising (and much more effective!). According to a 2017 Nielsen survey brands that leverage earned media can see conversion rates of 5% or more, compared to around 1% for traditional media.
We have found this to be a highly cost effective strategy that can build awareness, drive traffic to your website, increase participation in an event, showcase your business as problem solvers, and create ongoing dialogue with the community. Interested in learning more?