Rivulet Media, Inc. in Talks to Acquire Built By Gamers
The Potential Deal Aims to Bridge Traditional Media and Gaming Culture
GILBERT, Ariz., May 11, 2022 — Rivulet Media, Inc. (“Rivulet Media”), a diversified entertainment company with interests in film, television, and music, is actively pursuing the acquisition of Built By Gamers, LLC (“BBG”), a leading gaming lifestyle and entertainment organization. While talks continue, no binding agreement has been signed at this time.
Rivulet Media sees this potential acquisition as a strategic move to unite traditional content creation with the rapidly expanding world of gaming and interactive entertainment. The company believes that integrating BBG’s deep community and cultural reach will help position Rivulet at the forefront of evolving media consumption trends.
“We are very interested in the possibility of acquiring BBG,” said representatives of Rivulet Media. “We continue to engage with BBG’s leadership as we explore opportunities to shape content that resonates with today’s diverse and digitally native audiences.”
Why Gaming Matters in Entertainment
Rivulet Media has built its reputation by disrupting conventional entertainment financing and production. The company uses a proprietary model to deliver studio‑level content more efficiently and cost‑effectively than many traditional studios. Recent highlights include the feature film TAURUS, a collaboration with Colson “Machine Gun Kelly” Baker, who executive produced, starred in the film, and contributed original music through Rivulet Music in partnership with Interscope Records and Universal Music.
According to Mike Witherill, CEO of Rivulet’s Film and Television division:
“Gaming has become one of the fastest‑growing entertainment mediums. As our collaborative partners like Netflix, Apple, and Warner Bros. adapt to consumer shifts, they recognize the challenge gaming presents—not just as entertainment, but as cultural influence.”
Rob Paris, President of Rivulet Films, added:
“BBG would expand the creative and distribution options we can offer. Their community’s loyalty and connectivity are essential for competing in the next era of content creation and engagement.”
About Built By Gamers
Founded in 2019 in Mesa, Arizona, Built By Gamers has quickly emerged as a major presence in the gaming lifestyle space. BBG fields competitive teams and talent across major titles, including Fortnite, Valorant, Halo, Call of Duty, Apex Legends, and PUBG. The organization focuses not only on competition but also on community values such as inclusion, mental health awareness, and combating toxicity.
BBG also leads innovation in gaming technology, including blockchain integration for competitions, fan engagement, digital collectibles, talent acquisition, and advanced advertising attribution.
Todd Searle, CEO of Built By Gamers, said:
“We are excited about the possibility of joining forces with Rivulet Media. Gaming is becoming more embedded in mainstream culture, and together we can build content that bridges gaming with traditional entertainment.”
Tyler Farnsworth, Chief Marketing Officer of BBG, added:
“Gaming represents the future of entertainment and pop culture. We’re thrilled by the prospect of working with Rivulet Media, whose decades of experience in blockbuster content will help accelerate our mission.”
About Rivulet Media (RIVU)
Rivulet Media is a publicly traded entertainment company led by producer/financier Mike Witherill and COO Aaron Klusman. The company develops film, television, and music projects through partnerships with industry and financial stakeholders.
Recent Rivulet Media productions include:
- TAURUS — World Premiere at the Berlin International Film Festival
- Please Baby Please — Opening gala at the Rotterdam International Film Festival
- The Mistress — Currently in post‑production
- The Twinkle Brothers — Announced comedy from Academy Award® and Pulitzer Prize‑winning writer John Patrick Shanley
About Built By Gamers
Built By Gamers (BBG) is a global gaming lifestyle and entertainment brand headquartered in Arizona. BBG unites gaming, fashion, film, music, and sports to create community‑driven experiences that redefine digital culture. The brand champions diversity, competition, and positive engagement across platforms.
Join the movement at www.builtbygamers.gg.
