Marketing and PR Insights from KB Woods
Welcome to the KB Woods blog page, where we bring you the latest news and updates about our agency and the industries we serve. From client videos and behind-the-scenes photos to informative posts about digital marketing, video marketing, and public relations, our blog is a living diary of the KB Woods experience. Follow us on Facebook, LinkedIn, Twitter, YouTube, and Instagram for even more content. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us.
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KB Woods 2022 Video Showcase
KB Woods is a full-service marketing agency that specializes in public relations, video production, and digital marketing. In 2022, KB Woods produced a number of award-winning videos for some of Arizona’s most iconic brands, including the Fiesta Bowl, Fiesta Bowl Parade, Guaranteed Rate Bowl, Phoenix Business Journal, and Western Alliance Bank. These videos showcased the brands’ unique stories and values, and they helped to generate positive media coverage and increase brand awareness. Watch the complete series of views online at https://vimeo.com/handstage.
Recent KB Woods Posts
PR Trends Shaping the Landscape in 2024
As we delve deeper into 2024, certain communications trends identified in 2023 are gaining stronger traction. For PR professionals, understanding and adapting to these trends is key. Here’s a look at three significant trends shaping the PR world: Enhanced Metrics Validate PR's Business Impact: 2023 witnessed PR campaigns significantly boosting brand reputation, customer loyalty, and influence. Advances in measurement technologies now enable PR professionals to quantifiably demonstrate their impact on business metrics.
Harnessing Data Analytics for Business Growth
In the digital landscape, every click and share generates valuable data that can significantly influence business strategies. However, the true power lies in effectively deciphering and utilizing this data. Interpreting Data for Strategic Insight: The main challenge for businesses isn’t collecting data, but interpreting it meaningfully. A well-defined strategy, coupled with appropriate analytical tools, is crucial for managing the abundance of information. It's about extracting relevant insights and translating them into actionable
Honoring Jana Bommersbach: AZ Women’s Hall of Fame Inductee
In 2020, amidst the challenges of Covid-19, KB Woods was entrusted with creating an online version of The Arizona Women’s Hall of Fame induction ceremony. This event recognizes women who have significantly contributed to the state of Arizona. Among the distinguished inductees was Jana Bommersbach, an acclaimed journalist known for her unwavering commitment to moral journalism. Born in Fargo, North Dakota, Jana Bommersbach's educational journey took her from the University of North
