Marketing and PR Insights from KB Woods

Welcome to the KB Woods blog page, where we bring you the latest news and updates about our agency and the industries we serve. From client videos and behind-the-scenes photos to informative posts about digital marketing, video marketing, and public relations, our blog is a living diary of the KB Woods experience. Follow us on Facebook, LinkedIn, Twitter, YouTube, and Instagram for even more content. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us.

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Keith Woods and Phoenix Suns Ape smiling and doing thumbs up

KB Woods 2022 Video Showcase

KB Woods is a full-service marketing agency that specializes in public relations, video production, and digital marketing. In 2022, KB Woods produced a number of award-winning videos for some of Arizona’s most iconic brands, including the Fiesta Bowl, Fiesta Bowl Parade, Guaranteed Rate Bowl, Phoenix Business Journal, and Western Alliance Bank. These videos showcased the brands’ unique stories and values, and they helped to generate positive media coverage and increase brand awareness. Watch the complete series of views online at

Recent KB Woods Posts

  • KB Woods Client Meeting

Balancing Organic and Paid Digital Marketing

February 26th, 2024|Advertising, Digital Marketing, Social Media Management, Strategic Planning|

In the dynamic digital marketing landscape, the eternal debate between organic and paid strategies continues to evolve. At KB Woods, we understand the nuances and strengths of both approaches, helping businesses navigate these choices to maximize their digital impact. Understanding Organic vs. Paid Tactics: Organic marketing relies on natural growth through audience engagement, fostering brand trust and customer loyalty over time. It’s the heartbeat of a brand’s online presence, offering authentic interactions.

PBJ 2023 Awards Throwback: VIP Mortgage for 1st Place

February 22nd, 2024|Event Marketing, Phoenix Business Journal, video production, Videos|

Last month, KB Woods had the privilege of documenting the Phoenix Business Journal's 21st annual 2023 Best Places to Work awards. VIP Mortgage shone brightly among the spotlighted companies, securing the first-place spot in the large company category for the seventh consecutive year. Founded in 2006 by Marine veteran Jay Barbour, V.I.P. Mortgage, Inc. started in Scottsdale, Arizona with a mission to simplify the mortgage process. Now a major player with over

  • KB Woods' CEO Keith Woods at an event talking with people

Mastering Crisis Management: Essential Communication Strategies

February 20th, 2024|Crisis Communications, Public Relations|

Crisis management is a crucial aspect of Public Relations, demanding constant learning and adaptability. For PR professionals, thriving in high-stress, quick-response environments is part of the job. Crises can arise in any organization, and it's essential to have robust communication strategies that consider both internal and external stakeholders. Here are four fundamental communication strategies to enhance your crisis management skills: Active Listening: Before addressing any crisis, it's crucial to understand the issue