Marketing and PR Insights from KB Woods
Welcome to the KB Woods blog page, where we bring you the latest news and updates about our agency and the industries we serve. From client videos and behind-the-scenes photos to informative posts about digital marketing, video marketing, and public relations, our blog is a living diary of the KB Woods experience. Follow us on Facebook, LinkedIn, Twitter, YouTube, and Instagram for even more content. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us.
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KB Woods 2022 Video Showcase
KB Woods is a full-service marketing agency that specializes in public relations, video production, and digital marketing. In 2022, KB Woods produced a number of award-winning videos for some of Arizona’s most iconic brands, including the Fiesta Bowl, Fiesta Bowl Parade, Guaranteed Rate Bowl, Phoenix Business Journal, and Western Alliance Bank. These videos showcased the brands’ unique stories and values, and they helped to generate positive media coverage and increase brand awareness. Watch the complete series of views online at https://vimeo.com/handstage.
Recent KB Woods Posts
Strengthening Customer Bonds: Key Strategies for Lasting Loyalty
In today's competitive business environment, the significance of customer retention and loyalty cannot be overstated. These elements are critical in establishing a robust brand presence and achieving sustained growth. It is crucial to delve into strategic approaches focusing on enhancing customer experiences and delivering consistent value to foster long-term relationships and brand loyalty. Understanding the Importance of Customer Retention: Retaining customers is not merely a cost-effective alternative to acquiring new ones; it’s
Balancing Organic and Paid Digital Marketing
In the dynamic digital marketing landscape, the eternal debate between organic and paid strategies continues to evolve. At KB Woods, we understand the nuances and strengths of both approaches, helping businesses navigate these choices to maximize their digital impact. Understanding Organic vs. Paid Tactics: Organic marketing relies on natural growth through audience engagement, fostering brand trust and customer loyalty over time. It’s the heartbeat of a brand’s online presence, offering authentic interactions.
PBJ 2023 Awards Throwback: VIP Mortgage for 1st Place
Last month, KB Woods had the privilege of documenting the Phoenix Business Journal's 21st annual 2023 Best Places to Work awards. VIP Mortgage shone brightly among the spotlighted companies, securing the first-place spot in the large company category for the seventh consecutive year. Founded in 2006 by Marine veteran Jay Barbour, V.I.P. Mortgage, Inc. started in Scottsdale, Arizona with a mission to simplify the mortgage process. Now a major player with over