Look Better on Zoom: Keith Woods Shares Tips in Phoenix Business Journal
Phoenix, AZ | Video Presence, Remote Work Strategy, Professional Communication
As virtual meetings continue to dominate professional communication, your appearance and presence on camera are now as important as how you show up in person. Whether you are leading a presentation, attending a board meeting, or connecting with clients, the way you manage your image on screen can directly impact how others perceive your professionalism and credibility.
In a recent column for the Phoenix Business Journal Leadership Trust, Keith Woods, CEO of KB Woods Public Relations, shared actionable tips for improving your video presence. The article, titled “Perk up your next video meeting,” encourages professionals to upgrade their virtual meeting skills as remote work becomes a long-term norm.
How COVID-19 Changed the Way We Work
When the COVID-19 pandemic took hold in March 2020, professionals across the country had to quickly adapt to new tools and technologies. Overnight, platforms like Zoom, Microsoft Teams, Google Meet, and FaceTime replaced in-person meetings. Many people set up workspaces in home offices, dining rooms, or even kitchens.
As Keith Woods points out, this shift required everyone to learn new digital communication skills, regardless of technical experience. Over time, video meetings evolved from temporary solutions into permanent fixtures of workplace culture.
Today, many major companies such as Facebook and Ford have extended or formalized remote work arrangements. This trend shows no signs of slowing down. As a result, professionals now face an ongoing need to present themselves clearly, confidently, and effectively in virtual environments.
Five Ways to Improve Your Next Video Meeting
In his article, Woods offers five practical recommendations that anyone can implement immediately. These tips focus on more than just technical setup. They help professionals communicate with greater impact during virtual meetings of any kind.
Here is a summary of his key suggestions:
Get Your Lighting Right
Use natural light or a soft lamp to ensure your face is well lit. Good lighting helps others stay engaged and makes you appear more professional.Adjust Your Camera Angle
Position your camera at eye level. This creates a more natural connection with your audience and avoids the awkwardness of looking down or up during the call.Simplify Your Background
Remove visual clutter and distractions. A neutral, tidy background keeps the focus on you and enhances your credibility.Improve Your Audio
Use a dedicated microphone or headset whenever possible. Clear audio prevents misunderstandings and improves your ability to lead or contribute meaningfully.Engage Authentically
Look directly at the camera when speaking. Show genuine reactions with your tone and facial expressions. This helps you come across as confident, present, and prepared.
According to Woods, these small changes can significantly elevate your video presence. He also emphasizes the importance of treating each virtual meeting as an opportunity to represent yourself and your organization well.
Why Your On-Camera Presence Matters
Virtual communication is no longer optional for today’s workforce. Whether you work in business, education, nonprofit leadership, or client services, your ability to present effectively on camera influences how others view your expertise and authority.
By following the strategies Keith Woods outlines, you can build stronger relationships, communicate with more clarity, and leave a lasting impression during every virtual interaction.
Support for Professionals Ready to Improve
If your organization is navigating ongoing virtual meetings, presentations, or events, the team at KB Woods Public Relations offers the tools and guidance you need. From executive media coaching to virtual presentation support, we help clients feel confident and look their best online.
📞 To schedule a complimentary PR and marketing review, call (602) 699-4464 today.
📖 To read Keith Woods’ full column, visit:
Perk up your next video meeting – Phoenix Business Journal
