Consultative Selling with Product Videos

Here are three different examples of how retailers are using product videos to create greater online engagement, and increase product sales. The latest research shows that websites and product pages that have videos, show increases of 800% in viewer engagement. These videos were created by 3rd party videographers and marketers.

Our sales marketing experts have more than 80 years of collective experience, using best practices to help clients create product videos for use on websites, product pages, and merchant pages like and

Allen Edmonds

Allen Edmonds uses video to effectively communicate the many features and benefits of their shoe, clothing and accessories lines. With a variety of short teaser videos, explainer videos, and highlight videos that help educate consumers of fashion trends, product features, product care instructions, repairs, fashion trends, and “how it’s made.” Click here to see the web page.

Explainer Product Video:

Allen Edmonds uses a short explainer video to talk about the features and benefits of this specific line of shoes. On some product pages they also allow shoppers to share photos of themselves using the shoes. Click here to see the web page.

Teaser Product Videos:

This is a great example of a short product teaser video. It works for an online product page, and social media. Being under 15 seconds, and very creative, helps increase viewership.


KUIU mountain hunting gear is the world’s best hunting gear. Hunting clothes, equipment, & supplies designed with ultralight materials and technology. You will notice how they use a short narration video to describe the features and benefits of the product. Click here to see the webpage.

Explainer Product Video:

KUIU’s Lead Technical Designer Shaun Ayers discusses the design philosophy, testing process, and technology behind the new Talus Hybrid Pant.

Think Tank

Think Tank Photo designs camera carrying solutions for working professionals. See how they use members of their management team to walk prospective buyers through the process of comparing the features of this carry on bag with other similar bags. Click here to see the web page.

Explainer Product Video:

Designed for traveling photographers, the Airport Advantage Plus roller is lightweight yet spacious, making it ideal for international airline carry-on.* The roller’s customizable interior allows you to carry the maximum amount of gear on the plane. The Airport Advantage Plus’s lightweight design helps meet weight restrictions, yet features the same level of protection for which Think Tank is known.

Interested in Creating a Product Video Sales Strategy?

Our representatives at KB Woods Public Relations are here to help! Please contact Keith Woods at 602-475-8179, or by email at